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Motivational techniques for employee retention. How to motivate employees
- By Super Admin
- Published 29 August 2008
- Report, Assignment, Case Study and Term Paper
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Rating:
Glaxo Smithcline, a renowned multinational FMCG company whose one of the brand product is Horlics, is working in Bangladesh for a long time. This year this company arranged a five day long to India consisting of forty members (sales officer & managers) for recreation they have achieved the sales target set by the company during last six months.
This company also provide and incentive amount of taka 10,000 per person as a reward for achieving target fixed by the company.
Impact:
Sales managers of Horlics express his opinion, ‘‘All the staffs along with the managers related to sales campaign are fully satisfied with their work and with the top management’’. ‘‘The motivational technique of giving incentives and opportunity for recreation in a changed environment encouraged a lot to take more challenges’’ he added. ‘‘ Though this is not mandatory to give both the opportunity at a time to the employee from the management but the management took an advance step by planning more expended target in the next’’.
Here motivating factors are using to take the complete output in the future and employees are self-motivated for the organizations goal.
Summary:
After analyzing all the theories and a case study of motivation we can say that as motivation is related with human needs, human can be motivated easily if we fulfill all the needs described by Maslow. Every employee has a deep urges to achieve both the upper and lower level needs, though maximum workers needs limits to lower level. Though it is difficult for Bangladesh perspective to ensure the higher level needs as a motivator but we can expect for those needs. If any employee expects to ensure the needs of both lower and upper level they must have to take any assignment as a challenge given by the organization. Giving priority to complete it in time. Make themselves to acceptable to the management so that the management may keep faith over the employee and can adopt the special motivational techniques.
As Bangladesh is third world developing country and consisting of a huge unemployed man power, the motivational techniques may not be used by the management at all the times. Most of the times we observe that multinational companies are adopting these techniques taking the advance of motivation, where local companies are using this a little bit. But if most of the company and private organization want strong support from the workers I think all the organization local or multinational, must have to follow the motivational techniques regularly, because most of the workers in our country are not familiar with the needs and motivational techniques. If they are properly guided by the expert management they can be the asset of the respective organization. Before using the motivating factors among the employees we must have to ensure proper work environment along with the legal environment. So that the motivation can produce perfect output to a goal of the organization involving all the workers from top to bottom.
Conclusion:
Motivation is an important part in the entire progress of an effective management. Every workers of higher level or lower level of management has the ability to perform their duty neatly and effectively. But lack of proper motivation keep them away from showing their caliber. Proper motivation and utilization of the motivating factors can help an organization to achieve their set target or goal. The term motivation is internally linked with the human needs, which are explained by the social searchers, like physiological, security, social, esteem and self-actualization as well as with the special motivating factors like-money, positive reinforcement, participation and job enrichment. These motivational techniques are most affective, where motivation is more important in production.
"Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be,
For my unconquerable soul.
In the fell clutch of circumstance,
I have not winced nor cried aloud:
Under the bludgeonings of chance my head is bloody but unbowed . . . . .
It matters not how strait the gait, how charged with punishments the scroll,
I am the master of my fate: I am the captain of my soul."
(WE Henley, 1849-1903, from 'Invictus')
This company also provide and incentive amount of taka 10,000 per person as a reward for achieving target fixed by the company.
Impact:
Sales managers of Horlics express his opinion, ‘‘All the staffs along with the managers related to sales campaign are fully satisfied with their work and with the top management’’. ‘‘The motivational technique of giving incentives and opportunity for recreation in a changed environment encouraged a lot to take more challenges’’ he added. ‘‘ Though this is not mandatory to give both the opportunity at a time to the employee from the management but the management took an advance step by planning more expended target in the next’’.
Here motivating factors are using to take the complete output in the future and employees are self-motivated for the organizations goal.
Summary:
After analyzing all the theories and a case study of motivation we can say that as motivation is related with human needs, human can be motivated easily if we fulfill all the needs described by Maslow. Every employee has a deep urges to achieve both the upper and lower level needs, though maximum workers needs limits to lower level. Though it is difficult for Bangladesh perspective to ensure the higher level needs as a motivator but we can expect for those needs. If any employee expects to ensure the needs of both lower and upper level they must have to take any assignment as a challenge given by the organization. Giving priority to complete it in time. Make themselves to acceptable to the management so that the management may keep faith over the employee and can adopt the special motivational techniques.
As Bangladesh is third world developing country and consisting of a huge unemployed man power, the motivational techniques may not be used by the management at all the times. Most of the times we observe that multinational companies are adopting these techniques taking the advance of motivation, where local companies are using this a little bit. But if most of the company and private organization want strong support from the workers I think all the organization local or multinational, must have to follow the motivational techniques regularly, because most of the workers in our country are not familiar with the needs and motivational techniques. If they are properly guided by the expert management they can be the asset of the respective organization. Before using the motivating factors among the employees we must have to ensure proper work environment along with the legal environment. So that the motivation can produce perfect output to a goal of the organization involving all the workers from top to bottom.
Conclusion:
Motivation is an important part in the entire progress of an effective management. Every workers of higher level or lower level of management has the ability to perform their duty neatly and effectively. But lack of proper motivation keep them away from showing their caliber. Proper motivation and utilization of the motivating factors can help an organization to achieve their set target or goal. The term motivation is internally linked with the human needs, which are explained by the social searchers, like physiological, security, social, esteem and self-actualization as well as with the special motivating factors like-money, positive reinforcement, participation and job enrichment. These motivational techniques are most affective, where motivation is more important in production.
"Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be,
For my unconquerable soul.
In the fell clutch of circumstance,
I have not winced nor cried aloud:
Under the bludgeonings of chance my head is bloody but unbowed . . . . .
It matters not how strait the gait, how charged with punishments the scroll,
I am the master of my fate: I am the captain of my soul."
(WE Henley, 1849-1903, from 'Invictus')
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Article Series
This article is part 2 of a 2 part series. Other articles in this series are shown below:
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Motivational techniques for employee retention. How to motivate employees
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