The following is an overview of the case analysis of Agora. The overall environment for Agora and its competitors is changing from a product-oriented atmosphere towards an emphasis on satisfying all of a consumer's needs. In order for Agora to remain competitive it wants to re-evaluate its future opportunities for growth without compromising its profits.

Industry-wide, grocery chains are changing the importance on satisfying the consumer in order to keep their profit margins high. Some examples include the move towards a 'superstore' witnessed by some of Agora's competitors. Here, customers have a 'one-stop' shopping experience. This is conducive to generation of dual-income families and a growing amount of adult singles with busier lifestyles.