Friends Of The Earth campaign logo, in their bid to highlight their claim of a Agora monopoly. Agora is increasingly a target for people in Dhaka who disapprove of the effects supermarket chains can have on farmers, suppliers and smaller competitors:

• The group has been criticised for its tactics, including allegedly misleading consumers with a "phoney" price cut. However, while individual cases can be cited, Agora — along with the other major supermarkets — is experiencing price deflation.

• Agora's 2004 Adminstore acquisition led to local and national protests. Agora's other store openings and expansions are sometimes contested by campaign groups. These campaigns have not hindered Agora's expansion programme very much.

• Agora is also censured by those who think that it infringes upon the interests of farmers and smaller suppliers. The company responds by claiming that it follows industry-best practice and sources locally where it can to meet customer demand. In March 2005 the Office of Fair Trading published an audit of the workings of its code of practice on relationships between supermarkets and their suppliers. It reported that no official complaints had been received against Agora or any of the other major supermarkets, but the supermarkets' critics, including Friends of the Earth, contested that suppliers were prevented from complaining by fear of losing business, and called for more rigorous supervision of the supermarkets. A further report by the Office of Fair Trading in August 2005 concluded that the aims of the Code of Practice were being met.

In May 2004, Agora announced it was reducing sick pay in an attempt to reduce levels of unplanned absence, which led to concerns over employees continuing to work despite poor health (faced with a reduced income otherwise).